How to create a Facebook page for your business - Step by step tutorial (updated)

How to create a Facebook page for your business - Step by step tutorial (updated)

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In this, Facebook, tutorial, I'm going to show you step, by step how, to set up and create a Facebook, page properly, so, that it looks professional and it can easily be found in search stay, tuned. Hey. I'm Sarah neuen and on this channel I make tech and social, media easier, for awesome entrepreneurs, like yourself if you're, new here consider subscribing for, all of the latest product, reviews tips and tutorials. And at, any time check out the description for links to all of the resources mentioned in this video our Facebook, page is different, to a Facebook personal. Profile, as it, allows you to run Facebook ads, and also, access, customer, insights, such as reach and engagement that you wouldn't get from a Facebook personal, profile, it's also against. Facebook's, policy, to, use a personal, profile, completely, for business purposes. So, you want, to create a page if you're a business, so, that you can promote, your business and access, all of the analytics and insights available. To you so let's go over to my computer now, and I'll show you exactly how to set up a Facebook page to create a Facebook, fan, page or page you. Need to start off by going, to, facebook.com. Forward slash, business. And, once, you get to this page in, the top right hand corner here. Select. That little, arrow in. The corner and then, select, create a, page. Once. You've done that this, will open up the magical, Facebook. Page creator, and from, here you can select one, of the options, now. It's not the time to freak out if you can't decide if you want to be a business, or brand or a community, or public. Figure, pick, one that suits whatever. Situation. You're in and know, that you can change this later, if circumstances, change. Or. If you make a mistake and you select the wrong one just. Pick one I'm going to select for the purposes, of this demonstration. Business. Or brand and then I'm going to select to get started. Once you've done this then, you continue, with, the prompts so here, you need to come up with a name for your, page so ideally, the business, name or, if, it's a personal, brand you can have your personal. Business. Name and, also. To select a category to. Describe. The page so I'm going to go ahead and. Give. My page a name. In. Terms of a category if I start typing. Different. Things will come up look. Such a variety of categories, on Facebook. So, the easiest, one I think that covers. 99%. Of most, businesses, is product, or service. If you, are a bricks, and mortar business so you have a retail, shop front. Find. The, action, find that so if you're a hairdresser. Find. That and that will enable you to then put in the address so if you do have a shop front try, to find the category for, your actual business shop front whether it's a hairdresser, or a bakery, or a real, estate agent find, that category, but for majority, of businesses, I think, product, and service will, actually be the, most straightforward, in a simple one to, get a categorize, your business as then. Select, continue. If you, selected. Hairdresser. It would then ask you to put in the address and you want to do that particularly, if you are a, business, with a shopfront because people actually do, use, the, maps, within Facebook, to locate your business so that's a little tip there then. Facebook will take you to this page and you'll see that they have these little prompts, everywhere telling you how. To set up the page and with little tips which is nice and fine I'm just, closed them it's not a big deal so the first thing that we want to do is we, want to upload the, profile, image for our page, and, just, to take note that it's a square, image here, when you're setting up your page but, once you've saved it it's, actually now a circle, image so, just keep that in mind when you're uploading the actual, image, in terms, of the dimension. For the page Facebook. Recommend, that you but at minimum. A hundred, and eighty. By a hundred, and eighty pixels I find that actually to, be too small, so, I set it at 1080. By 1080, pixels and, I find that that is just better. In terms of the quality of the. Profile. Image when it appears on the screen so, it. Mean essence, you just need to upload an image that, is a square.

And You're able to crop it anyway so you can choose an image whether it's your logo, or an. Image, of yourself if, you're a personal, brand or an avatar it's really up to you so I'm going to select, change. Picture, clicking. On that little camera. At the bottom there and I, have the options from I, have, the options of choosing from photos, so this will select images from my personal, profile, or. The images that I've uploaded, on my personal. Account I can select, take. Photo, and this will activate. The webcam if you have one and then take a photo of yourself or. I can. Upload a photo which, is what I'm going to do so I'm going to select that option and. Select. The image from my computer and. That's. Uploading, now then. I have the option to drag. And, reposition. Which, section, of the image I want to be included. In that circle. And the. Other thing that I can do is that I can is crop, it a little bit using this bottom tool here, so I just drag, that. Back. And forth. Just. So that I am happy with whatever. They've included within the circle, section, there the. Other thing that I can do is if, I'm adding. Another profile. Image. So once I've uploaded this I have the option of changing my profile, image I can make it temporary so I can set it so that this image is temporary, and I, will. Switch, back to the previous, profile, image within the period of time that I choose and you can do this if you want to change, the picture, and. Just sit and forget it you, don't have to do it while you're setting it up it's just something to know that that's why that's there I can also add, a descriptions, I can add the link to my website I, can add just how, I'm feeling, it's up to you whatever, you want to add in that description, section there it's not mandatory, but. It's an option if I wanted, to edit the image a little bit more I can select, this edit, button with. The wand here, and this. Will open up the dialog where, I can, choose, different filters. That. Facebook have pre-made I, can. Leave I'm going to leave it at its original I can add text overlays. So if I click on this add text, section I. Can. Add, some text I, can then move it around a, little bit, and. It's. Just kind of this simple. Editor. That allows you to kind of add a bit more personality. And add, some, images and etc to the, profile, image so, I'm going to cancel that because I don't really want to do anything with it and discard, the changes but, you would say that if you actually didn't want to save the changes and I'm, happy with that and I select save. So. Now the profile. Image will, appear, after, the page automatically.

Refreshes, And, for, some reason, it, may be square, but, just, know that it will be, circular. On mobile. And you. Can see that on the screen now and it. Will eventually convert, over to a circle, like what you see here the. Next thing you want to do is you need to add a Facebook, cover, image, now, the dimensions. Of a Facebook cover image, are. 820. By. 312. Pixels. And you can. Upload, it as a. JPEG. File a, dot, PNG, file. And you can also create a video, at the same dimension. So, 820. By 312, is what they you. Can upload it as but, you can also upload. The video at 820. By. 462. Pixels. If you did want to upload a video in this space and the video would essentially, autoplay, and if, you select this button and then. You select. Upload. Photo. Or video I'm going to select an image that I've created. And. Facebook. Will just whack. It in there for me and then, I select, save, if, I wanted to change the cover photo so, let's say I wanted to make it a slideshow. I can, add extra, images, so. I selected, the edit I select. Upload. More photos, if I don't crop it what happens, is Facebook, will automatically. Crop it that's, why it's important, that you do resize. The image to the right size, otherwise. It's going to crop it wherever it, wants, to and I'm going to show you exactly, how redonkulous. It can look so. I've uploaded the additional. Image it's a slideshow, and if I select the, arrows, it's, cropped off half of my forehead which is not ideal so I get the. Image, size to the correct dimensions. Now, the third thing that you want to do is you want to set your page username, so if, you select create, page, username. Here it, will, open up this dialog, box and then you can type in the, page. Name so whether this is your business name or whether, it, is the name that you want the page to be known as I'm, going to try. And see if I can get. This. And if, the name is available you'll see the, tick mark here but if it's not, here's. What you'll see so, let's go through you. Will see that the name isn't available so you need to come up with alternatives. On the name. But, I'm going to select. The one that I want, that. Is available. And. Then I'm going to select create, username. Now just, a thing on user names so with user names it. Is important, that you get this one right so Facebook, changed the policy, on whether or not they let you change the username and they're quite inconsistent about it there, was a time where they only know that you changed it two times and after two times you was just stuck with the name. Sometimes. They let you change it sometimes, they don't so spend. A bit of time and, do this one when you're ready and you know what these are name is, that. You want the page to be called. So your, Facebook page when my Facebook page will now be facebook.com.

Forward Slash, Parker. Creative studios and that's, the URL that I can put on my business cards, on my email signature, on my website, just to make it easier for people to, find, the page and easier for me to share the page with people, so, I'm going to go ahead and create the username there. Excellent. There's. My link I'm going to go okay. We're. Making progress here we are making progress, so we've set our profile, image we've, set. The facebook, cover photo and we've, now, created. The. Username. For our page the, thing that we want to do next I feel is that we want to add a, button if, you, have a look at rode. Microphones. Page, on, their. Facebook, page for. Their button they have learn more and when, you select the button it, takes us to a very specific website. So they've got people going to at, the moment the, my. Rode, real. Competition. Winners, page so you can select, where. You want this button to go and put, a URL, to either your store, your. Website, a contact page, whatever, it is which, is the priority call to action for you that's. What I would recommend putting. The button towards so select add a button on your actual page. And if, you have a look at the options that facebook, gives you, you can either, choose. For. People to make. A booking with you to, contact, you to. Learn. More about your business to. Shop or make a donation or to download or. Play, your app or play the game so, depending, on what it is you'll be able to put in the, link or the. Details. Of where, you want that button to take you so I'm going to go learn, more about the, business so. Here I can choose a video, so, I can select a video that I upload, or upload one and I. Am going to choose learn more and. Then, I, want, to send people now to a website and then I'm going to paste in a link here so I'm going to select, the link. Here. And. Then. I'm going to select finish, and. There. The button is learn more and when people click on that it will go to the link that I chose here if I want to change it I can always edit the button and this, will enable me to then.

Change. It back to another button so a contact, button or, the. Booking button or, to whichever. One that suits me or I can also change the link whenever I want to as well so. That's. Pretty important that's pretty neat it gives you the ability to drive people to the cool thing that you want them to do the next thing that we're going to do is we are going to organize, our. Tabs. So. On the left hand side here, Facebook, will give you a bunch of default tabs, and not, all of them may be relevant to you so we're going to remove, the ones that aren't relevant to us and fill. In the details for the ones that are so, go to settings, and, from, settings, you, can then go, to templates. And tabs. On the left hand side. Once. You've done that Facebook. Will load the, template. And tabs you'll, see that they've probably set a default template. For you based on what they think is right select. Edit because normally, they don't get it right and choose a template, that suits, you so, whether you're a business whether, you have your venue, whether you're a non-profit. Politician. Services. Business, I'm, going to choose that. I am, a. Services. Business. And. Then I'm going to apply this template. You can have a look and see that. Will tell you what this template includes in terms of the tabs these. Ones yep they look pretty good to me and then, you can always change. Them around anyway, so I'm going to go okay to apply, the template, that suits me. They, have used, the default tab so this is what they think will be most successful it's. Up to you I'm going to turn it off so that this will allow me to change them so, then, I have a look at the actual tab so this is the services. Tab and if you don't want the tab to appear. You just select off now. The information. For services. Will, be in the, general information here. So. If. I don't want it to appear I turn off the review, tab. Once. Again if I don't want it to appear I can switch it off this is the review sections where people are able to leave a review same. With the shop settings same with the offerings, just go through each one and if you I. Think, you you're not able to switch, off posts because that by default is, what. Facebook is all about but, you are able to turn the, other ones off and you're also able to move them, around so. For me post is pretty important, I need, that at the top and I, also think my videos, are more, important and, shouldn't be so far at the bottom so I want people to see post videos, most services. My. Reviews, are off so, I'm going to move anything that I don't need at the bottom, jobs. I don't want to promote, any jobs that's not quite relevant so I'm going to turn that off, community. Tab. You. Can't switch that off community, tab is all of the details so for. Example, community. For road here. Just. Has a summary, of their photos how. Many likes and follows that they have so. I'm. Gonna leave that I'm. Gonna leave that probably. I'll, move it up a little bit so. It's up to you to order, them and ordering them, is as easy as dragging and dropping them once, you're happy with the, ones that you have you. Can add more taps if you want but I'm not going to do that when, I go back to my page I'll, see that the ordering has changed, videos is back up the top jobs. And whatnot is all there that, I've moved to the bottom and that essentially hit now, the last thing that we're going to do to complete. The setup of our page is, we're going to go to the. Settings. Section, here, on the top right-hand corner and, then. This is going to take me to a. Whole. Heap of things in. Facebook. So you can go through these one. By one but the key thing that I would go through is I. Would go to page, info. And I, would make the effort to fill out their descriptions. So a summary, of your page this. Is important, to put the keywords in so if you're a retail.

Retailer. Talk about what you what, you offer the, products and services, annual, location. You, can fill out the details here if you want to include your phone number the. Website, a contact email, address for it to appear on the page remember, this information, will be public if you put it in here, and once. Again the location which is very important, people use, the map on Facebook, don't underestimate that so, put it in there if you, indeed. Have a business. Where you want customers, to come and visit you if not then obviously don't, put your personal address if you don't. Want people to come and visit you at your home you can also put opening, hours very, important, for retailers. And bricks and mortar businesses, as well. Put. The hours that you're open, and closed people will refer to this when, they're planning, and when they're going to go to, the. Actual retailer, or the store, there's. Other things here that you can fill in as well if you want to take the time just, a summary of the products you are far your mission, you don't have to fill these out but, I find that it's good to fill them out because it gives you just a bit more information and if you look at Road, so, Road have filled all of theirs out. And their about page is pretty impressive so, this is this section, here, where it's all of that business information, when they started, the, contact, details, they've got an image and a profile. Set up or their milestones, so it's pretty impressive if you can fill it out properly and the, the benefit, to doing this, is that it puts more keywords, into your page, so, that if people are searching for keywords relating, to your business, business, you have a higher chance of actually, appearing, in the, Facebook, search if you had these keywords, now I'm not saying - just keywords. Stuff your page, write it properly. Make. Sure that it's not spammy, but, here's the chance for you to just showcase, your business talk about what you do and provide. Some background information to your business as well so I would make, the effort to put all of those details in and, that. Essentially. Is the basics, of setting up your actual, Facebook, page the, last thing I'm going to show you because the rest of it you can kind of play around yourself, is setting. Page roles, so one of the great, things about having a Facebook page is, that you can have lots. Of different admins. Helping, you manage the page so. In order to add extra, people you. Go, to the settings section where I showed you here then, you go to page. Roles and then, you can add other people so, you would type in their, name so, if they're already friends with you on Facebook they will appear. Just. Like. That or you, can just type in their email address, and it needs to be the email, address that's, connected, to their Facebook. Profile. And that won't able them. To come up in this search section, here and you, can select to give, them and, you, can select different, controls, so you can have them as an admin which is full control, they're able to add and remove users, do, that with people you trust because that means they can actually remove you as an admin if they are an admin as well editors. Have, similar. Controls but they're not able to manage users. Moderators. Advertisers. Analysts, as you go down they, get less and less control so. That's where you go and you add people, and you're also able to edit existing.

Control. So someone leads leaves, the organization, you go into this same place here you, can edit the permission, and. Change it you can remove them or you can change it is. It that wraps up the basics of, setting up your page with, the key things once, again you saw in the settings that there's other things that you can have a play around with but, these are the fundamental, things and once, you're happy, and ready to go then, you, can start sharing your page you can start running ads you, can start publishing. Posts. On your page and you now have a beautiful. Facebook. Page that, has a profile image a, cover, photo alone. A call, to action button, it's got, ordering, for the tabs you've, got user, users. Added to the actual page so there, are different admins helping you manage it you've also got your page. Username, and you are ready to rock and roll if you found this video useful give, me a thumbs up and don't forget to subscribe to my channel and if, you're looking for more ways to grow your business using. Facebook having. An amazing Facebook, page is just one part of the equation you, can also use Facebook, live to. Generate, more leads and sales but you need to figure out what to say, how to go live what, equipment you need and how to bring it all together so. I've put together a Facebook live cheat sheet it's a super simple guide to get you up and streaming on Facebook live even. If you've never hit record, before to, get your hands on it simply click on the link in the description, below and thanks for watching.

2018-12-28 20:47

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Comments:

I've updated one of my most popular tutorials on How to create a Facebook page. Enjoy! :)

Thanks for the tutorial. Very helpful :D

You’re welcome

Thank you... Very helpful...

Aloha Norrick. Good to see you again

Aloha Sara, you mentioned that we are able to change the business or brand section at a later date. Would you happen to have a tutorial on that..??? I was trying to do it but I can't seem to do it... I would appreciate any instructions on how to go about it..??? Mahalo...

+Sara Nguyen thank you so much for your quick response... I appreciate that... Aloha...

Hey Norrick, it's in the "Settings" section (Top right-hand corner of your page), then you go to the "Page Info" tab (left-hand side) and it's the "Categories" field. Hope this helps.

Please subscribe my channel. Thanks for your advice about capture equipments

i created a facebook shop and i put products ,i have collections etc,but i want something else..when you click on the product and you wanna buy,i want to send customers via checkout page from website..how do i do that?i saw a lot of fb shop page have this..

Very nice. I have seen several videos and this one is by far the most instructive.

Thank you for saying that. Appreciate you!

it's mindblowing that there are people out there who can actually use facebook

Great information. Thank you for sharing Sara.

You’re welcome Wanny

subbed xo

Thank you! I'm using your tutorial for our #STARTFROMSCRATCH 8 week accelerator it's very good :)

Thanks so much, Sara, that was more than helpful!

You’re welcome. I’m glad you found it helpful

Hi, when I follow step 1 and press get started it takes me to a different page

Hi Sara, this is an excellent tutorial... Thanks a mill...

This was so easy following your steps! Thank You!

Thanks Geoff

Thank you I follow you step by step and I now Ave my very own fb business page. Simple and easy!!

I’m glad it was helpful

Sara. Good useful vidio , good Speech, good editing , all are best. India

Thank you

Great video! But could you do another video on "choosing a pay button directly on a FB shop" with PayPal or other choice that FB allows! And, what a person needs for that like a personal bank account or checking, should we open a business bank account to link with PayPal/etc at our local bank?? If we sell from home will our home address appear on shipment labels/barcodes when mailed out to buyers? -Because I don't want my address to be known/shown! Also, what do you recommend as far as supplies to use for shipping our products like: a weighing machine for accurate fees with US post office, and any other advice I missed for beginners who have never sold on FB/net! Thanks so much!!

Thank you for the clear tutorial! Nicely done

Nice video mam....u bring best ideas always

Thank you!

Hi Sara.. I've searched for lots of tutorials and have to say this has definitely been the best i've seen. A good job, well done!.

Thank you this is what I was really looking for I was having a problem trying to figure out how to start this Facebook page and you gave a step-by-step and to the point of everything that I needed I did subscribe and will be checking out all of you video

You’re welcome. Glad I was able to help you out

Thank you for the kind words.

thanks for the information.....love it....

Thank you so much, this was super helpful!!

I did set up my page as you explained. However my business page, when I post a new item, has my own personal name showing on it. The main reason I wanted. Business page was to protect my identity! How do I fix this please???

This has not worked for me. FB requires me to log in and then takes me to my personal page.....where I'm required to use my name. I've tried to put my business name and FB won't allow that. Please can you advise? Thanks!

I love FaceBook and YouTube them the only two sites that I go on when I am online always

You're very welcome :)

You're welcome :)

Great speech! Thanks :) It was really helpful

very informative guide .

Thank You this was a great help

Your tutorial is very thorough and helpful. I was stuck on one thing but with your help I finished my business page. Thank u

I’m pleased to hear you found it helpful

Thank you so much super helpful sara

Hi, what kind of editing software your using maam?

Hi Sara! I found your video very informative. However, when I tried to create my business page, it required a login. Do I need to create a FB account for my business or I have to use my personal FB account in order to create the business page? I am a little confused because you mentioned it's against FB TOS to tie your personal account for business purposes. Thanks!

+Sara Nguyen Thank you! You are awesome!

You do need to have a personal account in order to create a Facebook page.

This is the best tutorial video so far.

Amazing content Sara, thanks for the clear explanation! This is thanks to tutorials like this that, one day, I will get to reach my goals. Love from Europe

S

Thank you for uploading such helpful video, but I could not download the free Facebook Live Cheat Sheets

Thanks Sara for this informative video. Once a page is completed, how do I get the page to NOT have the admin/editing tools at the top - I just want to have the business page public, but not have access to edit my page. Do I have to login as an admin to edit more of the page? Is there an admin extension to add - as in a web page - eg: /wp-admin? thanks for your reply.

What if I already have a personal profile but want a fb page separately. Could I have separate account using different email to use with fb page? Or in other words could I create a fb page for a business and have no personal connection with that page?

Thank you for your explanation I appreciate it.I have a question:Can one person has many Facebook Business pages,one for different category?.

M M yes you can

why is that when i share or post something from by second fb page it doesnt appear in the most recent feed?

I left Facebook.............they protect racists with their so-called Community Guidelines.

+Sara Nguyen Thank you for your reply,it is hopful.I need my Facebook page to be successful and generate sales,I am a new Amazon Associates (Affiliate) to promote its products with paid Ads in Facebook.Do you have any suggestions,book,link,or directions,Thank you,Sara

Do I need to be logged into my personal fb account before?

Amazing video! I really like your content Powerful! I am knew to this but for a new business and selling toys? So how would you sell branded toys on Facebook, or Shopify, toys like Marvel Infinity, Lego's and Disney Toys?

Hi Sara, thank you for your information

Thank You so so much Sara Nguyen!! I started a Social Media Marketing Company and need to have a presence on Facebook. I liked and subscribed to your channel!!

Hello Sara so are there any other way to get in contact with you ???????

What if I'm setting up the facebook page but I'm not the business owner, can I set up personal page that's not personal so that it's not connected to me?

Thank you for a basic setup. I will look forward to the next level of setup. thanks

Hey, any idea why my profile picture is still a square and hasn't yet updated to a circle? Or is facebook being slow at rolling that out to existing pages?

so Interesting thank you please support me how can i make blue baggage my email: anbesa2121@gmail.com

.You are an excellent teacher

Hi Sara, thanks for your thorough explanation. I just set up my business page but it hasn't gone public yet. I checked again and couldn't find my page either. What did I do wrong?

You are awesome. This was very detailed and informative. Thanks for sharing.

Awesome video. Well explained

How to make Location Pages on Facebook? How to make page likes number same for all location pages as same of default page can anyone please explain?

Very informative - great teaching, Thank you.

Just perfect for and old bloke to understand.

Hi Erica. I'm pretty sure on the top RIGHT you'll see a down arrow that you can hover over/select. Doing so lists "YOUR PAGES" and I think that shows your posting options. LMK if that's helpful.

I would think that you'd add the person who you want to be the ADMIN or higher level position and then give yourself a different one. IDK for sure though. My other thought is to have the business owner give you their log in access so you can set it up for them and if they still need your expertise from time to time that you should keep ADMIN status, just in case.

Hi John. I am not the expert, but it looks like since FB requires a personal FB account to be linked to a Biz Page, then I'd create a separate email address to create a separate FB account for and set up the Biz FB Page using that. It could also then be used by another biz partner if the credentials were shared. Just always be sure each one logs out so to not accidentally be posting as the BIZ page instead of your personal FB page as that could potentially create some problems.

I did enjoy. Thank you for that information dense and very well presented video. Unrelated to that, I often found myself paying extra attention to your unique accent and handling of many different words. Your grammar and enunciation are perfect. I'm just curious about your subtle but very interesting accent. Where did you live when you learned English?

This isn't actually accurate, it does not just let you create a page. It prompts you to create an account and if you do not, it will not let you proceed.

How do I change user name to my page. I cant seem to find the right place. I was not clear what that was, and I put it wrong name on it. In my thoughts its not letting me funnel my ad campaign correctly nor giving me leads. please help, I hate to loose my invested time and reviews.

Awesome live, very clear

Hello Sara, thanks for this great tutorial, i am not much of a Facebook user but now i need to create a Facebook account which leads me to browse tutorials, your video says that i can create directly a business account, which is great ...but on a different video the publisher says that one must have a personal profile and then create a business page in the same account https://www.youtube.com/watch?v=lAKEddOEd00  Is there anyway you can guide me which one is a more beneficial or effective, is there any difference between these two in doing various posts or ads or promoting in various ways, is there any kind of payments involve etc much appreciated :) , thanks

Great tutorial thanks

@Sara Nguyen Thank you for your reply,it is hopful.I need my Facebook page to be successful and generate sales,I am a new Amazon Associates (Affiliate) to promote its products with paid Ads in Facebook.Do you have any suggestions,book,link,or directions,Thank you,Sara

@Sara Nguyen Thank you! You are awesome!

@Sara Nguyen thank you so much for your quick response... I appreciate that... Aloha...

Saya dari Indonesia walaupun saya tidak mengerti bahasa Inggris saya menikmati video ini

AM SO BOREEDDDDD YUP THAT IS ME GIRL

such great tutorials i love you sos much you saves my life girrrl i just got one like and a new follower GIRL POWEERR!!! haha i just got a new mac last one so far and the iphone 11 i love DADDYYYY

Hi

Is it possible for business Facebook pages (NOT personal accounts) to 'like' other pages? If so, how is that possible please?

Thank you - it is certainly different from many years ago!! Glad I checked with you.

Thank You! Great stuff

thanks a lot sara for making this video.

Trying to create a business page,but it doesn't recognize Brooklyn new York? Any ideas?

Thanks for sharing - great info (found out what @username needed to be)

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